Jim Beam has announced the release soon of Red Stage by Jim Beam. The label indicates it is Kentucky Straight Bourbon Whiskey infused with natural flavors.” Black Cherry being the natural tasted added to the Jim Beam Bourbon. Red Stag by Jim Beam is 80 proof.
The letter from Beam Global’s Chief Marketing Officer, Rory Finlay, says it is
“something new, something different, and our first innovation in over a decade.”“Red Stag is created though a unique, artisanal, natural infusion process where black cherry flavors are slowly and carefully infused into our fine, four year old bourbon.”
Charles Cowdrey likes the new flavor of Red Stag by Jim Beam.
Black cherry is my favorite Life Saver flavor, so I like Red Stag. Although not classed as a liqueur, it put me in mind of Wild Turkey’s American Honey. It is not a similar flavor, but the same kind of beast, and probably something you would drink on the same kind of occasion.
As a whiskey drinker, I probably would dial back the black cherry a little bit to let more of the whiskey taste come through, but I suspect the target audience will be glad it tastes the way it does. It is not as cloyingly sweet as most liqueurs.
Right now, I’m enjoying Red Stag on-the-rocks with a little Stirrings orange bitters. Manhattan-ish, it is a drink I will have again.
Kentucky BBQ and Bourbon 
Pretty much the most vile thing I’ve drank this year.
In fact when someone doesn抰 know afterward its up to other users that they will help, so here it takes place.